[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mikroblogy.cz\/vyvoj-a-charakteristika-koncepci-marketingovych-strategii\/#Article","mainEntityOfPage":"https:\/\/www.mikroblogy.cz\/vyvoj-a-charakteristika-koncepci-marketingovych-strategii\/","headline":"V\u00fdvoj a charakteristika koncepc\u00ed marketingov\u00fdch strategi\u00ed","name":"V\u00fdvoj a charakteristika koncepc\u00ed marketingov\u00fdch strategi\u00ed","description":"Aby firma byla schopn\u00e1 obst\u00e1t na trhu, vol\u00ed si sv\u00e9 strategie pro \u017eivot. Od n\u011bkter\u00fdch u\u017e jsme odstoupily, jeliko\u017e jsou zastaral\u00e9 a nevypl\u00e1c\u00ed se a k\u00a0n\u011bkter\u00fdm teprve doch\u00e1z\u00edme, proto\u017ee je st\u00e1le neum\u00edme spr\u00e1vn\u011b vyu\u017e\u00edvat. Obecn\u011b se m\u016f\u017eeme zam\u011b\u0159ovat jen na segmenty trhu nebo se pozdvihnout na vy\u0161\u0161\u00ed \u00farove\u0148 a \u0159\u00eddit sv\u00e9 vztahy se z\u00e1kazn\u00edky. Zam\u011b\u0159me...","datePublished":"2025-03-02","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.mikroblogy.cz\/author\/#Person","name":"mikroblogy.cz\n","url":"https:\/\/www.mikroblogy.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/8e6cbe5510d042e6a0b15162e198f2fd22eed76a4b5a1734d2174c652daccabc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8e6cbe5510d042e6a0b15162e198f2fd22eed76a4b5a1734d2174c652daccabc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mikroblogy.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mikroblogy.cz\/wp-content\/uploads\/img_a301539_w1976_t1511625970.jpg","url":"https:\/\/www.mikroblogy.cz\/wp-content\/uploads\/img_a301539_w1976_t1511625970.jpg","height":0,"width":0},"url":"https:\/\/www.mikroblogy.cz\/vyvoj-a-charakteristika-koncepci-marketingovych-strategii\/","about":["Business"],"wordCount":447,"articleBody":"Aby firma byla schopn\u00e1 obst\u00e1t na trhu, vol\u00ed si sv\u00e9 strategie pro \u017eivot. Od n\u011bkter\u00fdch u\u017e jsme odstoupily, jeliko\u017e jsou zastaral\u00e9 a nevypl\u00e1c\u00ed se a k\u00a0n\u011bkter\u00fdm teprve doch\u00e1z\u00edme, proto\u017ee je st\u00e1le neum\u00edme spr\u00e1vn\u011b vyu\u017e\u00edvat.Obecn\u011b se m\u016f\u017eeme zam\u011b\u0159ovat jen na segmenty trhu nebo se pozdvihnout na vy\u0161\u0161\u00ed \u00farove\u0148 a \u0159\u00eddit sv\u00e9 vztahy se z\u00e1kazn\u00edky. Zam\u011b\u0159me se na prvn\u00ed t\u0159i, dnes ji\u017e nevyhovuj\u00edc\u00ed strategie.\tStrategie masov\u00e9ho marketinguJedno obdob\u00ed byla tato strategie obl\u00edben\u00e1 a v\u0161eobecn\u011b p\u0159ij\u00edman\u00e1, se zvy\u0161uj\u00edc\u00edmi po\u017eadavky z\u00e1kazn\u00edk\u016f v\u0161ak pomalu upadala a\u017e se propadla to zapomn\u011bn\u00ed. N\u011bkde se mo\u017en\u00e1 je\u0161t\u011b vyskytuj\u00ed a je pou\u017e\u00edv\u00e1na, dlouhodob\u011b to ale nen\u00ed udr\u017eiteln\u00e1 strategie, jeliko\u017e nep\u0159em\u00fd\u0161l\u00ed nad pot\u0159ebami jednotliv\u00fdch z\u00e1kazn\u00edk\u016f, ani o segmentech z\u00e1kazn\u00edk\u016f a zam\u011b\u0159uje se jen na jednu variantu produktu. Nezva\u017euje r\u016fzn\u00e9 po\u017eadavky a pot\u0159eby.Chce\u0161 to? Mus\u00ed\u0161 si koupit tohle, jin\u00e1 varianta nen\u00ed!\tStrategie c\u00edlen\u00ed na vybran\u00e9 segmentyZ\u00a0prvn\u00ed strategie vznikla tato druh\u00e1, jeliko\u017e si n\u011bkdo uv\u011bdomil, \u017ee mezi z\u00e1kazn\u00edky existuj\u00ed skupiny, kter\u00e9 nez\u00e1visle na sob\u011b cht\u011bj\u00ed stejn\u00e9 v\u011bci. Pro tyto velik\u00e9 \u010d\u00e1sti z\u00e1kazn\u00edk\u016f upravujeme produkt na m\u00edru, nen\u00ed to p\u0159\u00edli\u0161 velik\u00e1 \u00faprava v\u00fdrobku nebo n\u011bco podobn\u00e9ho, jde o n\u011bkolik m\u00e1lo r\u016fzn\u00fdch variant. St\u00e1le se zde nepracuje se z\u00e1kazn\u00edkem jako jedincem.Chce\u0161 to? Tady m\u00e1\u0161 \u010dty\u0159i varianty, vyber si!\tStrategie c\u00edlen\u00ed na subsegmentyDotahujeme p\u0159edchoz\u00ed p\u0159\u00edstupy k\u00a0prodeji je\u0161t\u011b na vy\u0161\u0161\u00ed \u00farove\u0148 a zam\u00fd\u0161l\u00edme se nad subsegmenty z\u00e1kazn\u00edk\u016f. Rozhodn\u011b to bude hodnotn\u011bj\u0161\u00ed, jeliko\u017e \u010d\u00edm si bude z\u00e1kazn\u00edk p\u0159ipadat u v\u00e1s v\u00fdjime\u010dn\u011bji, t\u00edm sp\u00ed\u0161 se u v\u00e1s zdr\u017e\u00ed d\u00e9le, p\u0159esto ani tato strategie se nezam\u011b\u0159uje na vztahy se z\u00e1kazn\u00edky. \u0158e\u0161\u00edme zde pouze p\u0159idan\u00e9 slu\u017eby. Ve sv\u00e9 podstat\u011b si z\u00e1kazn\u00edk vytvo\u0159\u00ed sv\u016fj bal\u00ed\u010dek toho, co si p\u0159eje od v\u00e1s, jako firmy koupit a vy mu to slo\u017e\u00edte na m\u00edru.Produkt je z\u00a0p\u016fvodn\u00edho v\u00fdb\u011bru a p\u0159id\u00e1v\u00e1me r\u016fzn\u00e9 varianty slu\u017eeb.Chce\u0161 to? A jak to m\u00e1me dodat?U\u017e zde doch\u00e1z\u00ed k\u00a0ot\u00e1zce na z\u00e1kazn\u00edka, a to je zlomov\u00fd okam\u017eik, jeliko\u017e z\u00e1kazn\u00edk m\u00e1 spoustu informac\u00ed, kter\u00e9 vy pot\u0159ebujete z\u00edskat.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00fdvoj a charakteristika koncepc\u00ed marketingov\u00fdch strategi\u00ed","item":"https:\/\/www.mikroblogy.cz\/vyvoj-a-charakteristika-koncepci-marketingovych-strategii\/#breadcrumbitem"}]}]